About Us

While the ASSA was founded in 1929,
many have longed to show their club support and love of our breed with logoed merchandise.

This collection is starting with the idea a few members had of offering merchandise items and making them available for members and Sheltie-loving fanciers.

We are starting small,
but look for more logoed clothing and accessories in the future.

Thanks for shopping
and supporting the ASSA.